Traditional paper business cards have long been expected as part of any businesses budget. But are they worth the investment in terms of return? How often do your cards reach their intended recipient, and how often are they lost or disregarded?In this article, we’ll take a deeper look at the return on investment, traditional and digital cards bring to your business.
What are some of the limitations of Paper Business Cards?
Determining the exact monetary value of a business card is not an easy task, as there are multiple factors that influence its effectiveness and return on investment (ROI). While it is estimated that distributing 2,000 cards can result in a 2.5% increase in sales, this assumption assumes that the card is delivered to the appropriate person with the right information at the right time. However, in reality, paper business cards face several limitations that can impede their effectiveness and ROI.
Some common limitations are:
- The appearance and overall experience conveyed by your business cards are crucial, as studies show that an estimated 39% of individuals would not engage in business with a company that has poorly designed or low-quality cards. There’s a big difference between professionally designed cards and your card designed in Microsoft Word. It is essential to ensure that your cards meet the necessary standards of quality and aesthetics. Have you assessed whether your cards pass this crucial test?
- In today’s world, individuals anticipate engaging and captivating experiences. Conversely, despite being widespread, bland and colorless business cards are highly likely to be disregarded and discarded, up to 10 times more often than their more visually appealing counterparts.
- Maintaining high-quality standards is paramount, but unfortunately, there seems to be a lack of emphasis on quality control. Shockingly, studies reveal that an estimated 43% of individuals would refuse to engage in business with a company that has even a single typo on its marketing materials.
- More than 63% of individuals discard business cards since they may not require the service or product offered immediately, and they lack a convenient method to organize and preserve paper cards for future reference.
In light of our rapidly advancing digital age, paper business cards suffer from several drawbacks. Notably, research estimates that approximately 88% of exchanged business cards end up discarded within a week. Therefore, it has become increasingly crucial to adopt a more practical and convenient approach to preserve contact information for potential clients.
Boosting Your ROI: The Power of Digital Business Cards
By leveraging the features of a digital business card, you can improve sales efficiency, enhance marketing strategies, maintain brand consistency, bolster event outreach, and ultimately increase your ROI.
By embracing digital technology, companies can significantly enhance their return on investment (ROI) for every interaction they have with their contacts, clients, and customers. With digital business cards, businesses can leverage features that are only feasible with a technology-based platform. These features may include:
1. Unlimited Card Scanning
Increasing the number of cards distributed can improve the chances of generating sales through business cards. However, with digital business cards, your team is not constrained by the limited quantity of physical cards ordered for them. Through digital cards, every team member can share an infinite number of cards, leading to an unlimited flow of leads directed to your customer relationship management (CRM) platform.
One of the significant advantages of digital business cards is their scalability. Companies can create various templates with personalized elements to suit every situation. This way, your team can always share relevant information with the right lead, customer, or connection. Furthermore, organizations can empower their teams to share cards from any location using multiple sharing options, such as QR codes, email, text, email signatures, and other mediums.
2. Maximizing Your Connections: The Game-Changing Benefits of Digital Business Cards for Generating Leads and Contacts
Digital business cards not only offer convenience and ease of use, but they also have a higher chance of leading to follow-up interactions with potential clients. With a physical business card, it’s easy for it to get lost or forgotten, or for the person receiving it to misplace it. But with a digital card, it’s immediately accessible on their phone or computer, making it more likely that they will remember to follow up with you. Digital cards also offer a more interactive experience, allowing you to include links to your website or social media profiles, making it easier for potential clients to learn more about you and your business. Additionally, digital cards can be shared easily via email or social media, allowing for even more potential reach and connections. Overall, digital business cards are a game-changer when it comes to generating leads and contacts, offering a higher chance of follow-up interactions, and helping to grow your business in today’s digital landscape.
3. Generate Focused Traffic Towards Sales And Marketing Materials And Entice Potential Customers To Engage With The Content.
With digital cards, such as those offered by oYoS, you can effectively guide customers to the appropriate destination, such as a landing page, social media platform, or e-book. As we look over our analytics, we found that when you share your card:
– Over 35% of card viewers will go to your website.
– Over 23% of card viewers will go to your social media pages
– Over 25% will call or text the phone number on your card
– and if you have one of our more engaging digital card packages, viewers spend 30% more time looking over other information you have on your card.
4. Reduce Your Costs With A Digital Business Card
Digital business cards not only come with a range of features that can enhance the return on investment, but they can also help minimize the initial outlay, ultimately improving the overall ROI. By replacing traditional paper-based business cards with digital ones, you could save as much as 50% on costs, given the quantity required per year, while also reducing your environmental impact.
